Ottawa Social Media Agency Gets a New Name and Look!
In the fast-paced world of social media and digital marketing, adaptation is the name of the game. It's not just about keeping up with trends but staying ahead, consistently innovating and evolving to meet the ever-changing needs of clients and consumers alike. For one Ottawa-based social media agency, this ethos has been a guiding principle and a driving force behind their recent rebranding.
Formerly known as "CFS Social Media Marketing," the agency has emerged from introspection and strategic planning with a fresh identity and a renewed sense of purpose. The unveiling of their new name and look marks not just a cosmetic change but a significant milestone in their journey to serve their clients better and make a lasting impact in the digital landscape.
Introducing "OMG Social Media Agency."
The name itself speaks to the inspiration behind starting the agency. In the beginning, the CEO and Founder, Caitlin Spearing, was freelancing and was driven to make this into something after seeing her impact on small businesses when a customer referred her to another client as "our marketing girl." But to remain catchy and memorable, she abbreviated the saying to "OMG."
But the rebranding goes beyond just a new name. The agency has also undergone a complete visual overhaul, with a vibrant and creative logo, a vibrant colour palette, and a new website. Every aspect of the new identity has been carefully crafted to reflect its values of creativity, innovation, and excellence.
So, why the change?
According to Caitlin Spearing, the agency's founder and CEO, the rebrand was driven by a desire to better align its outward image with the company's internal culture and values. She also knew that one day, she wanted to create something larger than a one-person agency, and Caitlin knew that making this change would be the first step toward this.
Throughout this process of rebranding, these local businesses played a pivotal role in making this happen:
Cayenne Creative, who workshopped with Caitlin over various weeks, helped her decide on her new agency name and produced the new logo and brand kit to launch her new era.
Timeless Notions for the beautifully made logo sign that was pivotal in announcing her new brand.
Ashley Notely from Notely Creative Photography for taking so many fantastic photos that are seen scattered throughout OMG Social's website and soon on their social media profiles.