How Does Social Media Help Expand Your Reach?

You’ve built your business off of your amazing network. Your friends and family are your everything! From the moment you announced that you were launching, they were in your corner, and were the first to start giving you business. There’s nothing like that kind of support.

Thankfully, they told their friends and family, and the business started to grow! There’s nothing quite as powerful as someone trusting you enough to put their name behind yours and refer you business. Word of mouth continued to expand, and over the last few months and years you’ve built up a nice small business.

Imagine being able to take that growth into the stratosphere.

THAT’S the power of social media.

How can social media help expand your reach?

Think about the model that you’ve been working with so far. Your business has grown through referrals and word of mouth, and that’s great but ultimately it maxes out at a certain point. Eventually that expansive network no longer has that same relationship with you, and the recommendations don’t carry as much weight. When’s the last time that you went to see someone because a friend’s friend’s friend loved their work? 

Enter social media. Social media can help make sure that your business reaches people who you never would have connected with otherwise. A well-curated social media presence is going to help get your message to those who have never heard of you or your business, and wouldn’t without seeing it while scrolling their social feeds.

So how does it all work?

A targeted approach

Let’s take the example of a small family law firm in Ottawa. The firm probably started out based on the kindness of referrals, and it’s made for a robust business. Now, though, the firm is ready to advertise. The problem is that they’re not even sure where to start, or how much it’s going to cost them.

Radio and television ads may be effective, but they’re probably out of the question. It’s going to blast their tightly curated message out to tens of thousands of listeners or viewers, BUT the firm will never know exactly who is seeing or hearing it. They only have a rough idea of numbers, and they’re counting on the right people to be listening or watching at the right time.

Online advertising can work, but it can be incredibly pricey, especially within a highly sought-after keyword market. Pay-per-click advertising on search terms like “divorce ottawa” may yield results, but each click costs money, and the tire kickers become a costly proposition. Throwing generic posts online on different platforms with no strategy may yield some clients, but it could yield just as many visitors from other continents who have no practical use for your services. 

A targeted social campaign works differently. With a social media strategy, an agency has done the legwork ahead of time. They know who your target clients are, and what those target clients are searching for when they go online. They can then make sure they’re using your content to engage those target clients in ways that inform them, educate them, and motivate them to book a consultation with you.

Targeted social media strategy isn’t about ‘going viral.’ If you are an Ottawa law firm, it doesn’t really matter much that 50,000 people saw your video if 49,000 of them were an ocean away! It matters that the right people saw it, that it resonated with them, and that they know you’re now a trusted voice in your space.

It’s not a one-shot deal

If you think that your phone is going to ‘blow up’ from a single social media post - think again. We do business with people whom we know, like, and trust, and trust on social media is not built overnight. A single, well-crafted post may get some great traction, but it’s unlikely to be what sets the world on fire.

Instead, a social media campaign expands your outreach by being a key part of your marketing strategy. It may be what gets people into your orbit, but it’s not the last thing they’ll see. When you have a well-done website, great Google reviews, a stellar online presence on a few different platforms - people notice! They’ll follow your content, and that’s what builds and creates trust in your brand. 

Those individuals who follow along with you are more likely than not to become your next customers and clients. What’s more? They’re also likely to be the ones who tell their friends. 

Ready to take your social media strategy to the next level?

That’s where we come in. At OMG Social Media, we specialize in turning social media into a powerful tool for business growth. From strategy to content creation to engagement, we make sure your brand is in front of the right people at the right time.

Let’s build your audience, and your business, together.

Contact us today to get started!