Behind the Scenes at OMG: Our Creative Process
Posting on social media isn’t the same as having a strategic marketing plan. At OMG Social Media Agency, we take the guesswork out of social media by planning, crafting, and executing content that’s not just engaging, but effective. Our process ensures consistency across all platforms, helping businesses reach new customers, nurture existing ones, and build strong brand advocacy.
But what does that process actually look like? Let’s take you behind the scenes at OMG and show you how we bring brands to life online.
Step 1: Strategy First, Always
Before we even think about content creation, we start with strategy. A strong social media presence isn’t just about posting, it’s about posting with purpose. We develop a custom social media strategy that includes:
✅ Optimized posting times for each platform
✅ A tailored hashtag strategy
✅ Engaging content pillars that align with your brand’s goals
✅ Audience insights and analytics to refine our approach
This strategic foundation ensures every post serves a purpose, whether it's boosting brand awareness, driving sales, or fostering community engagement.
OMG Tip: Social media isn’t a “post and pray” game. You need a strategy that aligns with your business goals!
Step 2: Content Creation (The Magic Happens Here)
Once the strategy is locked in, our team gets to work on crafting content that not only looks great but also drives results.
Our creative process includes:
📸 On-site or virtual content creation: We meet with clients monthly to capture high-quality videos, photos, and stories.
📝 Scriptwriting & caption creation: Every post has a strong, on-brand message that resonates with your audience.
🎥 Video editing: Short-form video is everything! We edit clips that are primed for engagement on platforms like Instagram Reels, TikTok, and YouTube Shorts.
📊 Graphics & visuals: From branded templates to eye-catching infographics, we make sure your content stands out.
OMG Tip: Consistency is key. Having a bank of high-quality content makes social media management smoother and more effective.
Step 3: Scheduling & Posting – Consistency is Everything
Posting during a time where your followers are most likely active is only half the battle, you also need to remain consistent to see results. Let’s rewind.
A well-timed post can make all the difference, and we use data-driven insights to determine the best times to post on each platform, ensuring maximum reach and engagement. But, remaining consistent online is just as important. You need to be “showing up” for your followers consistently. If you aren’t posting, you aren’t staying top of mind.
We offer different tiers of social media management, so whether you need 8 posts a month or 20+, we’ve got a package that fits your needs. Plus, we handle scheduling so you don’t have to worry about hitting “post” at the perfect moment.
OMG Tip: Posting at optimal times increases visibility. Trust the data!
Step 4: Engagement & Community Management
Social media is a two-way conversation, and we don’t just post and ghost. For businesses that want hands-on community engagement or just simply don’t have the time to be spending 10-15 minutes a day (yes, a day) engaging and responding to comments, we offer dedicated community management services to ensure your brand is actively engaging with your audience every day.
💬 Responding to comments & DMs
🔄 Sharing user-generated content
📢 Encouraging conversations & brand advocacy
OMG Tip: Community > Follower count. Engaged audiences lead to long-term brand loyalty.
Step 5: Reporting & Optimization – Refining for Success
Social media is always evolving, so we track what’s working and adjust accordingly. Each month, we provide:
📊 Analytics reports on engagement, reach, and follower growth
📌 Insights on top-performing content
📈 Recommendations for ongoing improvement
By staying agile and optimizing based on real data, we keep our clients ahead of the curve.
OMG Tip: Success isn’t just about posting… It's about measuring what works and improving over time!
Let’s make social media work for you!
Our team takes the hassle out of social media marketing by handling every step of the process from strategy to content creation to engagement. Whether you need a full-service package or additional support like video editing or content audits, we’ve got you covered.
Let’s connect and see how OMG Social Media Agency can help elevate your brand!