The Best Times to Post on Every Platform (2025 Edition)
Timing is everything. You can have the most captivating content, but if you’re posting it when your audience is offline, it’s not going to get the love it deserves. So, when is the best time to post? Let’s break it down by platform so that you can make sure your content lands when it matters most.
Facebook: The OG Social Network
Who’s Here?
Facebook is still holding strong, but let’s be real: it’s not Gen Z’s go-to platform. Instead, it’s where Millennials, Gen X, and even Boomers hang out. If your brand targets professionals, parents, or long-time social media users, this is your spot.
Best Times to Post:
📅 Best Days: Tuesday and Wednesday
⏰ Best Times: 9am - 10am (because people scroll while sipping their morning coffee)
🚫 Avoid: Late nights and weekends (people are offline living their best lives)
OMG Tip: Facebook groups are gold. Instead of just posting on your page, engage in niche communities where your audience is already active.
Instagram: Where Aesthetics and Stories Rule
Who’s Here?
Instagram is Millennials’ and Gen Z’s happy place, especially for lifestyle brands, influencers, and businesses with a strong visual identity. If your brand thrives on aesthetics and storytelling, Instagram is a non-negotiable.
Best Times to Post:
📅 Best Days: Tuesday, Wednesday and Thursday
⏰ Best Times: 7am – 9am (morning scroll) & 11am – 2pm (lunch break)
🚫 Avoid: Late nights (unless you’re targeting night owls or international audiences)
OMG Tip: Stories and Reels get way more engagement than static posts. Stories work great for existing followers, and reels are shown mainly to non-followers, expanding your reach!
LinkedIn: The Corporate Cool Kid
Who’s Here?
If you’re talking to professionals, B2B decision-makers, and career-driven Millennials then LinkedIn is where you need to be. This platform isn’t just for job seekers, it’s where industry conversations happen.
Best Times to Post:
📅 Best Days: Tuesday & Thursday
⏰ Best Times: 9am - 5pm (business hours = prime time)
🚫 Avoid: Weekends and late nights (people are off the clock and not thinking about work)
OMG Tip: Thought leadership is the name of the game here. Share industry insights, hot takes, and personal experiences that showcase your expertise.
TikTok: Where Trends Are Born
Who’s Here?
This is Gen Z’s playground, but don’t be fooled - Millennials are joining in too. If you want to reach a younger, trend-savvy audience, TikTok is non-negotiable.
Best Times to Post:
📅 Best Days: Monday, Wednesday, and Sunday
⏰ Best Times: 2pm (Monday), 4pm (Wednesday), 8am (Sunday)
🚫 Avoid: Midday on weekends (people are out and about)
OMG Tip: Trends move FAST. If you see something trending, jump on it immediately - waiting even 24 hours could mean missing out.
X (Formerly Twitter): The Real-Time Conversation Hub
Who’s Here?
X is for news junkies, brands with a strong voice, and professionals who like to engage in real-time conversations. If your brand thrives on quick-witted takes, updates, or engaging in trending topics, this is your platform.
Best Times to Post:
📅 Best Days: Monday & Friday
⏰ Best Times: 11am (mid-morning scroll)
🚫 Avoid: Late nights and weekends (unless you're in sports, entertainment, or breaking news)
OMG Tip: X moves fast. If you’re not posting regularly or jumping into trending convos, your brand is invisible. Consistency is key.
Final Thoughts: Timing is a Guide, Not a Rule
These are general best practices, but every audience is different. Use your platform analytics to see when your followers are actually online and adjust accordingly. After all, no one knows your audience like you do!
What do we do at OMG Social Media Agency? We use the help of ViralPost from SproutSocial. This platform works like magic and finds the best time per platform for each user (one of the many perks of working with us!)
Not sure where to start? That’s what we’re here for. Let’s optimize your posting strategy so your content gets the attention it deserves.
Reach out today and let’s get started: