Social Media Ins & Outs for 2025
Social media trends are constantly evolving, and OMG Social Media Agency is dedicated to keeping your brand ahead of the game. As we approach March 2025, we're here to provide insights into the latest trends in strategy, aesthetics, and engagement to ensure your brand thrives in the dynamic online landscape.
What’s “In” for 2025?
A loaded question, we know. Let’s break it down…
Authenticity > Perfection
Say goodbye to over-edited, picture-perfect feeds. In 2025, it’s all about showing the real you. But what does that look like?
Share those behind-the-scenes moments, stories about your experience as a business owner, and relatable content that connects on a human level (yes, that means struggles or lessons you’ve learned). Consumers are looking for reliability and connection, not to feel bad about themselves.
OMG Tip: Keep it honest, but make sure it’s still on-brand and intentional.
Snackable Video Content
Platforms like TikTok and Instagram Reels are still leading the charge. Short, punchy videos, whether they’re quick tutorials or fun challenges, are the way to keep your audience hooked.
We have been saying since 2022, short-form video is “king” - but what does that mean? Short-form video being “king” simply means that short, engaging videos are the most effective way to capture and hold your audience's attention online. But why are short-form videos so powerful?
Attention spans are shorter than ever before. People are constantly bombarded with information, so you need to grab their attention quickly and hold it. Short-form videos are the perfect way to do this.
Videos are more engaging than text or images. People are more likely to watch a video than read a block of text or look at a picture.
Videos are easier to share. People are more likely to share a video than any other type of content.
OMG Tip: Focus on storytelling, even in 15-30 seconds.
Community Over Followers
While follower count might seem impressive, it's the quality of your community that truly drives success on social media. A large but disengaged audience won't generate the same results as a smaller, dedicated community that actively interacts with your content and shares it with others.
But how can this be achieved? There are a few different ways:
User-Generated Content (UGC): Encourage your followers to create and share content related to your brand. This could include reviews, testimonials, photos, or videos featuring your products or services. UGC not only provides you with valuable social proof but also makes your followers feel like they're part of something bigger.
Brand Shoutouts: When your followers give your brand a shoutout on social media, it's a sign that they genuinely appreciate what you do. These organic endorsements can be far more impactful than any paid advertising campaign.
Shared Experiences: Create opportunities for your followers to connect with each other and share their experiences with your brand. This could involve hosting online events, running contests, or simply encouraging conversation in the comments section of your posts.
By prioritizing community over followers, you can create a loyal and engaged audience that will support your brand for the long haul.
OMG Tip: Encourage your followers to create content with your products or services and celebrate them when they do.
Niche Stories Are Booming
People are less likely to trust a jack of all trades, and more likely to engage with content that speaks directly to their specific interests and needs. Find a niche that aligns with your expertise and passion, and become a go-to source for information within that area.
Examples of Niches in Professional Service Industries:
Law: Environmental law, intellectual property law, family law
Finance: Financial planning for small business owners, tax preparation for freelancers, investment strategies for retirees
Marketing: Social media marketing for restaurants, content marketing for tech companies, email marketing for e-commerce businesses
Consulting: Business consulting for startups, career coaching for women in tech, leadership development for non-profit organizations
OMG Tip: Research online to see what your targeted audience is asking and create niche content that answers those questions.
Interactive Content is Queen
Polls, quizzes, interactive stories… if it’s clickable, it’s memorable. Get your audience involved with content they can’t resist interacting with.
Interactive content is a powerful tool for boosting engagement and memorability on social media. By incorporating elements that encourage active participation you can capture your audience's attention and leave a lasting impression.
Polls provide a quick and easy way to gather opinions and feedback, while quizzes tap into people's competitive nature and desire for self-discovery. Interactive stories allow users to shape the narrative, creating a personalized and immersive experience. Clickable elements, such as buttons, links, and hotspots, can lead to additional content, reveal hidden surprises, or trigger animations, adding an element of surprise and delight.
By incorporating interactive elements into your social media strategy, you can transform passive viewers into active participants, fostering a sense of community and connection. Remember to choose interactive formats that align with your brand identity and resonate with your target audience. Keep the experience user-friendly and intuitive, and ensure that the content is valuable and relevant.
OMG Tip: Ask questions that spark meaningful engagement.
What’s “Out” for 2025:
Salesy Content Overload
If your content is all sales, all the time, you’re missing the mark. Audiences want value, education, and entertainment - not just promotions.
While promotions are important, audiences are seeking more than just constant sales pitches. They crave content that provides them with value, educates them, or entertains them.
To truly engage your audience and foster a loyal following, it's crucial to diversify your content and offer a mix that caters to their diverse needs and interests. This could include sharing informative blog posts, insightful industry news, entertaining videos, or thought-provoking questions that spark conversations.
By providing a variety of content that goes beyond just sales, you'll establish your brand as a valuable resource and build stronger relationships with your audience.
OMG Tip: Lead with storytelling, and let the sales naturally follow.
Overly Curated Feeds
Perfect grid layouts are so 2023. In 2025, cohesive but flexible vibes are in. Audiences are looking for authenticity, not cookie-cutter aesthetics.
But how to achieve this? Simple. A strong brand kit is essential for creating a cohesive and recognizable brand identity. It provides a consistent visual language that can be used across all marketing materials, from social media posts to website design.
When having a brand kit created, it is important to consider the following elements:
Colors: Choose a primary and secondary color palette that will be used consistently across all branding materials. The colors should be complementary and reflect the overall tone and vibe of the brand.
Brand photography: Choose high-quality photography that reflects the brand's aesthetic and values. The photography should be consistent in style and tone, and should be used to create a cohesive look and feel for all marketing materials.
Logo variations: Create variations of the brand logo that can be used in different contexts. For example, you may want to create a horizontal and vertical version of the logo, as well as a simplified version that can be used on smaller items such as business cards.
Tone and vibe: Define the overall tone and vibe of the brand. This will help to ensure that all content created for the brand is consistent in style and messaging.
By having a strong brand kit in place, you can easily create tons of content that still feels cohesive, but not cookie-cutter. This is because the brand kit provides a foundation of visual elements and messaging that can be used as a starting point for all content creation.
OMG Tip: Work with an expert. We promise it is worth the investment! Your branding lasts a lifetime.
Ignoring Gen Z
If you’re not listening to Gen Z’s influence, you’re missing out. They’re setting the tone with values like inclusivity, social justice, and authenticity. This demographic cohort, born between the late 1990s and early 2010s, is not merely a passive consumer base; they are active trendsetters and tastemakers whose values are reshaping the marketplace.
Gen Z is a generation that is redefining what it means to be a consumer. They are not simply buying products; they are buying into brands that share their values and that are committed to making the world a better place. Businesses that fail to recognize and adapt to this shift risk being left behind.
OMG Tip: Incorporate trends and values that resonate with younger audiences.
Bot-Fueled Engagement
Fake followers and engagement bots - we are the BIGGEST haters. Just stop. They don’t work, and audiences can spot them a mile away.
Today's audiences are more discerning than ever, and they can easily spot inauthentic activity, such as a sudden influx of followers who don't interact with your content or generic, repetitive comments that appear to be automated. This can lead to a loss of trust and credibility, as users will perceive your brand as being disingenuous and manipulative. Furthermore, social media platforms are actively working to identify and remove fake accounts and bot activity, which can result in your account being penalized or even banned.
Instead of relying on artificial means to boost your numbers, focus on building genuine relationships with your audience by creating high-quality, engaging content that resonates with their interests and needs. This will lead to organic growth and sustainable engagement that will benefit your brand in the long run.
OMG Tip: Focus on building genuine connections for long-term growth.
Ready to Stay Ahead in 2025?
We’re here to help you stay on-trend and stand out.
Whether it’s elevating your authenticity or trying out new platforms, we’ll help your brand crush it in the social space. Let’s chat and get started on making your audience say, “OMG, this brand gets me!”