Why use Social Media to tell your story?

Imagine if Taylor Swift wrote and published her autobiography tomorrow. It would fly off the shelves, capitalizing on all of the success that she’s had with her Eras Tour, and would revitalize the entire book publishing market by no doubt being the hottest selling book of 2025 without question. 

There’s just one problem: in 5 years that book is going to look like a historical artifact. That’s because for as famous as she is, Taylor Swift’s career could continue to accelerate for generations. In 5 years, she may have several more albums, more film roles, and another tour - none of which will be in the book. 

Others will write about her for sure, but those are snapshots of moments in time. That’s because Taylor Swift is still active, and still growing and changing, and so her story will continue to evolve over time.

Enter social media.

The reason that social media has become such an amazing device for storytelling is that it allows you to tell your story with minimal effort, practically moment by moment. That’s what most social media users are doing most days - telling the stories that they think that their audience will want to hear.

Have you noticed what seems to gain the most traction on social media these days? In the days of more traditional media, it seemed like it was only the Taylor Swifts’ of the world who we wanted to follow. We watched them on Entertainment Tonight giving red carpet interviews, saw pictures of them running errands in People Magazine, and followed fan clubs to learn every last detail of their story. 

Social media isn’t built like that. It’s FAR more interested in YOUR story than Taylor’s.

Social media has capitalized on the fact that what we’re interested in ultimately are stories, and they don’t need to be about billionaire celebrities or rock stars or sports legends. We’re interested in everyday people just like us who do everyday things and have a great story to tell along the way.

Social media is what helps you tell that story at every step. You can share your story in real time - what you’re excited about in the day, your small wins, the challenges that you’re facing, your goals - everything. For celebrities it would be mortifying to see an unflattering photo of them, or to admit to any sort of failure. On social media though, it’s authenticity that ultimately wins the day. 

Now here’s where it all ties together…

As a business owner, you are the secret sauce of your business. All of us are playing in crowded spaces; we’re up against stiff competition, and clients who can use digital platforms to obtain similar services from most anywhere. So in that crowded landscape, it’s our own individual voices that make our brands stand out. 

Social media is an opportunity for brands to tell their stories, but for business owners to tell theirs as well. Both have compelling and engaging stories that make their businesses stand out from the pack, and get noticed. Telling that story in real time, in an authentic way that people can connect with and relate to - that’s the real magic.

Social media is also an amazing way for entrepreneurs and business owners to show up authentically. If you look at what’s showing up on your newsfeed, it’s rarely the over-stylized glamour shots and Hollywood-level video shoots that are popping up over and over again. It’s the self-shot reels, the simple production videos (still professional, but with that touch of simplicity), and the unpolished selfies that stick.

The reason is because that authenticity is what resonates with your audience. People want to see the real you - still professional, but relatable at the same time. Taylor Swift’s paparazzi photos aren’t what endears her to her fans; it’s the times that she invited fans over to her home for cookie bakes and album listening parties that resonate. Social media is the opportunity to let someone in on your story just that little bit more - not enough to feel invasive, but definitely enough to feel relatable.  

Remember, you don’t need to go it alone. Even though authenticity is the key, so many people attempt to build up their social media without any knowledge or expertise, and then are confused when they don’t become internet celebrities overnight. That’s simply not how social media works! You might get some engagement from friends and family, but well-curated social media storytelling is more involved.

Hire a professional.

Yes, good social media will take some effort on your part as well, but you can minimize that effort instead of taking valuable time away from building your business. An experienced social media professional works to understand your business, and can then help take your reach farther than you ever thought possible.

Contact us today to get started.